Can Facebook become a reliable source of information?

Since the beginning of the year, Facebook wants to improve information accuracy on its platform. Indeed, after the US presidential elections in November 2016, Facebook was heavily criticized due to the spread of fake news on the social network. The social network has been accused of letting false information grow, and of offering Facebook users...

Companies are now using new technologies in the recruitment process

Companies are increasingly using new methods of recruitment thanks to new technologies. Recruiters actually face a major problem; they lose a lot of time studying applications that will ultimately be rejected after the first interview. Recruiters take 10 minutes on average to study an application; it includes the analysis of the CV and the cover...

Mobile marketing; many untapped opportunities

Mobile marketing is any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device. Mobile marketing is broadly defined as including advertising, apps, messaging, and CRM on all mobile devices including smartphones and tablets. (Definition from Lesson 8) Nowadays, the use of digital technology is becoming more...

Google’s adblocker: what are the underlying reasons and consequences behind this initiative?

Google would be about to launch its own ad blocker on its Chrome browser. This adblocker could be activated by default by users, both on mobile and desktop version. This Adblocker would block ads that are judged too intrusive for users. In order to do that, Google will block advertisements judged unacceptable according to the...

Could Snap-to-store attract new announcers?

On the 10th of May, Snapchat will reveal its key figures for the first quarter of 2017: its number of users, its turnover, its profit. To reassure investors, the application must remain popular among young people, must convince older Internet users and must provide advertisers with effective tools. In this regard, Snapchat has recently announced...

A CAREFUL PROMOTIONAL METHOD: CREATE YOUR FAKE BAD BUZZ

Nowadays, we are constantly on social media platforms, we are aware of what happens on the other side of the world within seconds. The sharing of information is extremely fast thanks to the Internet because we spend hours commenting, liking, loving, sharing, reposting, retweeting… social media is an extremely viral tool! 500 000 million tweets...

“Buy now” button on social media: growth potential or pointless feature?

Instagram is going one step further regarding shopping experience. More than a thousand brands of fashion, beauty, and jewelry can now identify their products in their photos posted on the network; consumers tap on the picture, a tag appear, and consumers have access to some details about the product and can be redirected towards the...

Is it the end of physical stores?

After many comments on our blogs, I started wondering how people will go shopping in the years to come. Are physical stores going to disappear? What role will digitalization play? The rise of e-commerce suggests that physical shops will tend to disappear. However, I do not share that opinion. A recent survey shows that 50%...

The influence of digital on the retail industry: how to operate?

A research from Mckinsey & Company (2013) found that online sales represent only 5% of all retail sales! At first sight, this statistic seems negligible but I would like to underline some important points: First of all, this number keeps growing from year to year. More and more people are buying products online. According to...

The use of social media: an everyday work

Hello everyone! Today, we are going to talk about how effectively use social media for marketing purposes. First of all, if you have recently started your company, you might not have the time and financial resources to be present on every single social media platform. Indeed, social media requires a lot of time and efforts...